Smart Premium Meets Trendy Intelligence, SOUEAST Opens a New Chapter in the Middle East Market

On November 23, 2024, local time, SOUEAST hosted Brand Launch Event in Erbil, Iraq, two flagship models has been introduced: the Smart Premium D-Class SUV S09 and the Urban Intelligent C-Class SUV S07.

S09: Be Soul Knight

The SOUEAST S09 is a flagship D-Class SUV designed for the daily commuting and family travel needs.

Measuring 4,858mm in length, 1,925mm in width, 1,780mm in height, with a wheelbase of 2,850mm. The front features continuous LED headlights and a U-shaped grille, highlighting its luxurious appeal. This model offers 6 colors and carries a 10.25-inch digital instrument panel and a 15.6-inch HD central control screen, enhancing its high-tech interior design.

The S09 boasts the largest space, with the flexibility to switch between 5 and 7-seat with the 1,130L super-sized storage space.  The EASY OPEN power tailgate further enhances convenience.

The S09 offers multiple powertrain options, including 1.6T+7DCT and 2.0T+7DCT/8AT with the 2.0T version delivering a maximum power of 254Ps and a peak torque of 390N•m.

Equipped with Qualcomm 8155 chip, it supports intelligent 6-language voice control, Apple CarPlay and Android Auto. It integrates multiple cutting-edge features and offers over 10 ADAS. It also features comprehensive safety with 6 airbags, BSD, TPMS, DOW, and RCTA.

S07: Live in Inspiration

The SOUEAST S07 combines stylish design and intelligent technology, providing an EASE mobility experience for urban youth.

Measuring 4,724mm in length, 1,900mm in width,1,720mm in height, with a wheelbase of 2,720mm, the S07 offers 7 exterior colors and a sleek, tech-inspired look.

The S07 also supports flexible 5 and 7-seat configurations, and a 6-way electric adjustable driver’s seat and memory function. It features two 12.3-inch central console and an instrument panel, adopting a dual-screen design. Powered by a Qualcomm 8155 chip, the S07 offers tri-zone automatic air conditioning, and multi-language dual-zone voice control.

The S07 employs a 1.6T + 7DCT powertrain for efficient power delivery and smooth gear shifts.

For the Middle East Market, SOUEAST has conducted targeted high-temperature durability tests on the S09 and S07 models, which improve the efficiency of the air conditioning system and the heat resistance of components, providing reassuring driving experience.

The launch of the S09 and S07 in Iraq marks SOUEAST’s entry into the Middle East, bringing new vitality to the local market and setting the stage for strong consumer recognition.