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Black Friday shoppers forgo lines for online

Edit :
2020/12/02 11:11 0

Instead of standing on line for hours for Black Friday retail deals, many shoppers stayed home and went online in this pandemic-pressured year.

Adobe Analytics expects Black Friday and Cyber Monday 2020 to be the two largest online sales days ever in the U.S.

Online sales hit $9 billion on the day after Thanksgiving, up more than 21 percent over last year, according to Adobe Analytics, which analyzes website transactions from 80 of the top 100 U.S. online retailers.

It was the first time that web shoppers outspent in-person gift-seekers on Black Friday, making it the second-largest online spending day in U.S. history, behind last year's Cyber Monday.

And that record is likely to be broken on this Cyber Monday 鈥

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